Which term is used to describe a graphic branding element that remains on screen in the corner?

Which term is used to describe a graphic branding element that remains on screen in the corner?

• A. Watermark
• B. Bug
• C. Lower Third
• D. Caption

Answer: (A)

A watermark is a semi-transparent graphic you see over the video that identifies the source or owner of the content. It’s placed in a corner and stays there for the duration of the broadcast, so viewers consistently recognize the brand or station without the graphic getting in the way of the footage. This persistent branding distinguishes it from other graphics: a lower third appears along the bottom to label people or topics; captions provide dialogue or text for accessibility; and a bug is a small logo used for channel or program branding, typically residing in a corner as a live branding element. Because the question describes a branding graphic that remains on screen in the corner, the watermark fits that description best.

A watermark is a semi-transparent graphic you see over the video that identifies the source or owner of the content. It’s placed in a corner and stays there for the duration of the broadcast, so viewers consistently recognize the brand or station without the graphic getting in the way of the footage. This persistent branding distinguishes it from other graphics: a lower third appears along the bottom to label people or topics; captions provide dialogue or text for accessibility; and a bug is a small logo used for channel or program branding, typically residing in a corner as a live branding element. Because the question describes a branding graphic that remains on screen in the corner, the watermark fits that description best.