Which term describes casual, informal chatter between anchors used as a bumper in broadcast?

Which term describes casual, informal chatter between anchors used as a bumper in broadcast?

• A. Happy Talk
• B. Banter
• C. Small Talk
• D. Chatter

Answer: (A)

On-air casual, informal chatter between anchors used to bridge segments is called happy talk. It’s designed to be light and upbeat, helping viewers feel connected as the program moves from one story to the next. While banter can be playful, it isn’t defined as the standard broadcast bumper between stories in most contexts. Small talk isn’t tied to a televised format and lacks the transition purpose. Chatter is a generic term that doesn’t convey the broadcast function. Therefore, happy talk best fits this description because it names the deliberate, transitional chatter anchors use to maintain energy and flow.

On-air casual, informal chatter between anchors used to bridge segments is called happy talk. It’s designed to be light and upbeat, helping viewers feel connected as the program moves from one story to the next. While banter can be playful, it isn’t defined as the standard broadcast bumper between stories in most contexts. Small talk isn’t tied to a televised format and lacks the transition purpose. Chatter is a generic term that doesn’t convey the broadcast function. Therefore, happy talk best fits this description because it names the deliberate, transitional chatter anchors use to maintain energy and flow.