Which graphic element is typically the station's logo and displayed in a corner of the screen?

Which graphic element is typically the station's logo and displayed in a corner of the screen?

• A. Watermark
• B. Bug
• C. Lower Third
• D. Caption

Answer: (A)

Branding graphics in broadcast are used to identify the station while the program plays. The graphic that sits in a corner and shows the station’s logo is called a watermark. It stays visible during the entire broadcast, usually semi-transparent so it doesn’t obscure the picture, and it serves to brand the content and mark ownership. A lower third is a text strip along the bottom that presents names or topics, not the logo itself. A caption provides subtitles or accessibility text. Some studios also refer to the same corner graphic as a bug, but the term most aligned with a station’s logo in the corner is watermark.

Branding graphics in broadcast are used to identify the station while the program plays. The graphic that sits in a corner and shows the station’s logo is called a watermark. It stays visible during the entire broadcast, usually semi-transparent so it doesn’t obscure the picture, and it serves to brand the content and mark ownership. A lower third is a text strip along the bottom that presents names or topics, not the logo itself. A caption provides subtitles or accessibility text. Some studios also refer to the same corner graphic as a bug, but the term most aligned with a station’s logo in the corner is watermark.