What term describes video that plays before the anchors and ends with a cliffhanger?

What term describes video that plays before the anchors and ends with a cliffhanger?

• A. Cold Copy
• B. Cold Open
• C. B-Roll
• D. Chroma Key

Answer: (B)

A cold open is a teaser sequence that plays before the opening credits and before the anchors appear. Its purpose is to grab the viewer’s attention right away and often ends with a cliffhanger to pull you into the story that will follow. That hook-and-tease setup exactly matches video that runs before the anchors and ends on a cliffhanger, drawing viewers in for the rest of the broadcast. The other terms don’t fit this role: B-Roll is extra footage used to illustrate a report, not a standalone opener; Chroma Key is the green-screen technique used to replace the background; Cold Copy refers to script or copy that hasn’t been warmed up, not the teaser video itself.

A cold open is a teaser sequence that plays before the opening credits and before the anchors appear. Its purpose is to grab the viewer’s attention right away and often ends with a cliffhanger to pull you into the story that will follow. That hook-and-tease setup exactly matches video that runs before the anchors and ends on a cliffhanger, drawing viewers in for the rest of the broadcast.

The other terms don’t fit this role: B-Roll is extra footage used to illustrate a report, not a standalone opener; Chroma Key is the green-screen technique used to replace the background; Cold Copy refers to script or copy that hasn’t been warmed up, not the teaser video itself.