What is the term for the brief closing story that lightens the mood at the end of a broadcast?

What is the term for the brief closing story that lightens the mood at the end of a broadcast?

• A. Kicker
• B. Lead
• C. Lower Third
• D. Lip Flap

Answer: (A)

A kicker is the brief closing story that lightens the mood at the end of a broadcast. It serves as a short, uplifting wrap-up, often a light-hearted anecdote or quick human-interest moment that leaves viewers with a positive impression after the heavier news. This differs from a lead, which opens the newscast with the main story to grab attention; a lower third, which is the on-screen graphic with names or captions; and lip flaps, which describe spoken audio over video and isn’t used as a closing moment.

A kicker is the brief closing story that lightens the mood at the end of a broadcast. It serves as a short, uplifting wrap-up, often a light-hearted anecdote or quick human-interest moment that leaves viewers with a positive impression after the heavier news. This differs from a lead, which opens the newscast with the main story to grab attention; a lower third, which is the on-screen graphic with names or captions; and lip flaps, which describe spoken audio over video and isn’t used as a closing moment.